Over a decade ago I set foot in the first Restoration Hardware Store in the Washington, D.C. area. It was located on King Street in Old Town, Alexandria, Va. At the time I had an office close by and I was meeting a friend and colleague for lunch. It was one of those odd moments I've remembered for whatever reason. My cell phone rang and the conversation, best I can recall, went like this:
Friend:: "Where are you?"
Me: "I am in the most amazing store.
Friend: "You're shopping?!"
Me: "No, I am falling in love with a hardware store."
Friend: "You're joking?Me: "In highschool, I hated home economics and loved shop class."
Friend: "Really...a hardware store?
Me: It's much more than that.
Friend: Should I order for you?"
Me: No, get sandwiches to-go and meet me here."
Friend: "Are you serious?"
Me: "Yes, or you will have to eat alone."
My friend, Marc, fell in love too. It was probably more than an hour later that we sat outside eating those sandwiches talking endlessly about all the fantastic things we had just seen, both saying how we couldn't wait to bring our spouses to the store.
I lost contact with Marc years ago when I left the corporate world, but the love affair with RH continued. I have purchased many items over the years for myself and in more recent times for clients. I fell in love with a concept that was rooted in early 20th century designs that had both a modern and vintage vibe. It had an industrial edge, but was also classic and traditional. Men loved this store. I never had to convince my husband to stop in. We even shopped every year for stockings stuffers. Fun retro stuff. It became a tradition.
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Mr. Bill knows that without a Belgian linen suit & European vacation, his time at RH is over! |
But, the relationship has changed. Someone decided to get a complete overhaul. Not even a reinvention of sorts. To quote, in part, RH Chairman and Co-CEO Gary Friedman "We've destroyed the previous iteration of ourselves". Why get a facelift when
For some reason, it reminds me how football star Tom Brady is sporting the teen boy hair style these days. Tom Brady is already handsome. So why is trying to look like Justin Bieber? Isn't the addition of Gisele Bundchen and baby Benjamin enough of an enhancement to maintain interest?
Imagine my surprised when I saw a near identical version of my pair of Aiden Gray long wall sconces that I purchased from one of my favorite local shops, almost 2 years ago, show up in the latest RH catalogue? Some of you may recall my issues earlier this year.
Ohh nooo!!! Yes, Mr. Bill it happened again this past spring. RH rolled out their version of these zinc spheres that came from my friend's shop. It seems they also have a new found interest in antlers!
It seems RH, you are pulling a Brady and trying to be a Bieber. Trying to imitate what you may perceive is the desirable "hot" thing! Are you, readers, able to look at many of their newest items and identify the inspiration copied source too?
Certainly, it can be a bit disappointing that things I thought were unique and interesting are now going to be greatly imitated and mass produced. But, I succumb to this possibility every time I make a purchase of something that is not hand made or antique. But, more importantly, it saddens me that shop owners, some of whom are friends, will now have to compete with you over merchandise they had the talent to spot and insight to fill their shops with long before you put out your game changing mission statement. Stephen Gordon, your original mission was good.
Illuminating a comfortable chair |
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Aiden Gray |
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RH |
A&A library Christmas 2009 |
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RH |
Certainly, it can be a bit disappointing that things I thought were unique and interesting are now going to be greatly imitated and mass produced. But, I succumb to this possibility every time I make a purchase of something that is not hand made or antique. But, more importantly, it saddens me that shop owners, some of whom are friends, will now have to compete with you over merchandise they had the talent to spot and insight to fill their shops with long before you put out your game changing mission statement. Stephen Gordon, your original mission was good.
Knock on limed-oak wood some of the enhancements, although not original in thought, are beautiful and interesting. And, there are still a few things on the web that are from the good ol' days. But, I'd be lying if I didn't admit to having concerns over your midlife crisis makeover RH. What if this "look" doesn't work out? What happens when interest wanes? Who will you try to be next?
Images via Restoration Hardware web site, Aiden Gray, Getty images, Whyfame and A&A
Images via Restoration Hardware web site, Aiden Gray, Getty images, Whyfame and A&A
